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About Us

Hi! We’re so glad you’re here 👋

Let us introduce ourselves - we are Peach The Label, Australia’s destination for high quality, ethically produced mid and plus size fashion. We offer exclusive, Australian-designed pieces for babes with a booty, in sizes 14 to 30. 


Founded in 2019, we are a small, family-run and values driven business based in Mornington, VIC. We love connecting with our community, value the humans that lovingly produce our garments (read more about our ethical production here), and believe in creating beautiful quality pieces that represent incredible cost per wear. 


Our designs are created with your ‘Peach’ in mind, with silhouettes that are developed specifically to fit a pear shaped body in all the right places. Say goodbye to fabric pulling across your hips and booty! We understand the curvy form, and our designs go through a vigorous development process to offer consistent fits that feel like they were made for you. Find your best fit using our size guide.


We are obsessed with finding the ultimate balance between comfort and style, creating designs that feel just as good to wear as they look. We pride ourselves on using the highest quality fabrics that feel soft against the skin, and develop shapes and garment features that allow you to move freely without restriction or discomfort. 


Our vibe is classic, versatile and easy to wear silhouettes that won’t go out of style, and keep it fresh by mixing on-trend prints with staple colours and must-have neutrals. We craft a wardrobe of pieces for your everyday life that transcend seasons and occasions, that you’ll wear on repeat for a long time to come.


Our community is at the heart of absolutely everything we do. We are a community-led design business - meaning your feedback is weaved through every design decision we make so we can create pieces that are truly for YOU. We listen, and we care deeply about creating fashion that makes you feel confident, comfortable and beautiful in your own skin. 


So if you’ve got any questions, feedback or just keen for a chat - we’d love to hear from you! Come say hey at or drop us a DM on socials.


Carly (Founder / Designer) and the Peach The Label team